The first step in planning for each organization is to identify strengths, weaknesses, opportunities and threats of its industry. With knowing this fundamentals, the planning process would be easier, goals would be more achievable and the competitive advantage of your business will become bold. This important rule result guided us to concentrate on Iranian stone market and introducing its capabilities to the world to have fair choice. Nowadays, Iranian handicrafts such as carpets, pistachios, saffron and caviar have lots of story to tell the customers and powerful trade companies try to introduce it more and more in international trade market, but the strengths of this magic vast land is not only limited to the named products, and many of our beloved country’s potentials remained unknown. One of the strengths of our country is its huge quarries, especially the stone quarries.
To introduce our country capacities more, it’s worthy to mention some facts that Iran has first rank in the world from color diversity aspect in stone market, Iran marble is ranked first, travertine is third, and marble is ranked seventh in the world. Of course, Iran’s stone has not yet reached its right place in world market dramatically. This issue has an unfortunate side which is that world stone market doesn’t use this huge capacity and magic stone live showroom.
Here in Hudak stone group it’s our concern to introduce this anonymous capacity to the world stone trade market which could be a pivot point in stone market category diversification.